It's not enough
Nowadys the whole internet world talks about Search Engine Optimization (SEO). Indeed, SEO is ultra important for web presences to get present in the minds of people. But Online-Marketing, finally that's what you aim to achieve with SEO, is much more. SEO is just one of at least three equally important parts of online marketing.
Intruducing the Online-Marketing Team
- Search Engine Marketing (SEM)
SEM includes all actions to introduce web pages to search engines or raise their visibility. Short: Everything that could bring your web page on top of search result lists on Google, Bing, Yahoo and other engines. On closer inspection you can differentiate between Search Engine Advertising (SEA) and Search Engine Optimization (SEO).
The typically payable methods for SEA incorprate services like Google AdWords, banner advertising, text displays. In contrast, the primary goal of SEO is to make a web page successful also without paying search engine providers. Therefore, SEO actions aim to optimize a web pages content, structure and links from/to other pages: Visible Content, Meta Tags (including Dublin Core), Rich Snippets, etc.
- Conversion Rate Optimization (CRO)
Simplified, CRO is all about the conversion of a visitor to a lead. Therefore CRO tries to lead the visitor into a given direction or scheme that promises success (whatever success may be): convert the visitor of a web shop into a customer or buyer, convert the visitor of a blog into a reader as he subscribes to your RSS feed, ...
- Sozial Media OPtimization (SMO), sometimes called Sozial Media Marketing (SMM)
SMO is the optimization of web pages in respects of better interaction with social media services like Twitter, Google+, Facebook, LinkedIn, and all others. The actions include the permanent creation and delivery of content, options to share and spread content with Like-Buttons and Sozial Bookmarks, Interaction with visitors with comments and incentive programmes, active share of content via rss services like twitterfeed.
More game players
If a software is not user friendly, nobody likes it (minorities excluded). Just imagine, do you buy in online shops that are slow and where it takes lots of time to find the product you're searching for? Websites focussed on usability profit from the positive side effects on CRO!
- Professionality and respactability
Give your web pages a professional design and represent yourself serious. A Do-It-Yourself webpage or a free of charge 'out of the box thingy' is really not the way to make a web page successful.
Shurly, there are other factors and disciplines that make web pages successful. But you catch the most with this.